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This domain williamwallmd.com had the following in the web page, "Dr William Wall is a Board Certified Orthopaedic Surgeon with special interest in Joint Replacement Surgery and Arthroscopic Surgery." We observed that the webpage stated " He is also certified in Sports Medicine by the American Board of Orthopaedic Surgeons." It also stated " This subspecialty certification required an extensive review of his surgical work by the Board as well as taking a rigorous written examination. His practice is based in San Jose, California. Click here for Online Appointment." The header had Dr. William Wall as the highest ranking keyword. It was followed by Orthopaedic surgeon, Hip knee joint replacement, and Arthroscopic surgery which isn't as ranked as highly as Dr. William Wall. The next words the site used was Trauma management. Cartilage reconstruction was also included but could not be understood by search engines.